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A little about me: I’m a Marketing Strategist specializing in brand, creative and digital experience. I have 15+ years of proven success driving growth for companies ranging from tech startups to Fortune 100 in both agency and in-house leadership roles.

My philosophy is simple: Successful marketing drives business results. My achievements include driving the acquisition of $3 billion for a Fortune 100 financial services company, growing revenue 35% YoY for a tech company and increasing market share 10% for one of the biggest discount retailers in the country.

I build impactful marketing by asking the right questions at the onset and consuming all the data I can get my hands on to ground in objective insight. This approach ensures we pursue the right solution in the right way to drive business results.

I’ve developed and executed the following for clients like those shown below:

• Brand: Positioning, promise, personality, value proposition

• Creative: Campaign strategy, messaging frameworks, creative briefs, comms plans, digital assets (video, social, email, display, landing pages, content hubs)

• Digital Experience: Journeys, current state audits, ideal state opportunities, design briefs

• Product Go-to-Market Plans: Marketing plans, marketing strategies/tactics, full-funnel execution, A/B testing plans

• Audience: Insights, definition, personas, segments

• Research: Primary/secondary, qualitative/quantitative, 4C analysis (customer, culture, competitive, company)

I’ve had the privilege of working with the best of the best: